Amazon Giveaway — Promo Ideas For Authors

A few weeks ago I came across something new (to me): Amazon Giveaway. Now, if you’re an author, you’re always looking for fresh ways to promote your books! At least I do. And since it’s been forever since I’ve done a giveaway of sorts, I figured I’ll give Amazon Giveaway a try.

Signing up for it is easy. Basically, you can run a giveaway for any item on Amazon that is eligible for a giveaway. Kindle books are not eligible, paperbacks are. Any item that has a note on its Amazon page saying “Set up an Amazon Giveaway” is eligible. Thousands of items…want to give away a Kindle Paperwhite? Go right ahead. –and let me know πŸ™‚

It would look like this:

I’m familiar with giveaways on Goodreads, and have run a few. I felt that it does give your book exposure, but hardly ever results in reviews–if that’s what you’re after. Will an Amazon Giveaway differ from that? Don’t think so, but it’s another way to introduce your writing to readers.

In addition to exposure, you can get ask for an action to take place before someone can enter your giveaway.

For my paperback giveaway, I selected “Follow me on Twitter” …It’s almost like buying followers, which I kinda frown upon, but it gave me an easy indication how many entries my giveaway received. And keep in mind, people follow and unfollow quickly on Twitter anyhow.

But, of course, Amazon offers up to date insight for my giveaway as well–as I found out after the giveaway went live. Here’s a screen grab with all details:

The good, the bad, the ugly about Amazon Giveaways:

The good: Extremely easy to set up. All you need is an Amazon account, select the prize to give away, pick the odds of winning and an action item like a Twitter follow. You’ll receive a live link to the giveaway from Amazon almost immediately, which you can then share with whomever you like. And, once winners are determined, Amazon fulfills the shipment (US only.)

The bad: If you’re used to including a note for the prize winner, or signing the book, or contacting the winner and politely asking for a review…none of that is possible. Amazon ships the prize you already paid for when you set up the giveaway.

The ugly: I can’t find an ugly…it looks like a fun way to run a giveaway for one of your books–the only ‘ugly’ thing about it is that it might not end up in the hands of a reader–in my case, I’d love the book to go to a middle grader or someone young at heart πŸ™‚

You don’t have to make your giveaway ‘public.’ You can choose to send your giveaway link to select people only and disable that your giveaway can be shared on social media. That option gives you much more control over who might win the prize.

I WISH, really wish, that the giveaway would show up on the Amazon’s landing page for my book…but it does not. A potential reader browsing Amazon will never know that there is currently a giveaway for this paperback–unlike on Goodreads. Goodreads shows on the book’s landing page that this book is currently available to win. Huge plus, in my mind.

Anyhow, good luck with your own giveaways, and if you feel so inclined, you can check out my giveaway here.

Happy Thursday! πŸ™‚

8 thoughts on “Amazon Giveaway — Promo Ideas For Authors

  1. You’re back!! πŸ™‚ Too bad I don’t live in the US or I’d have taken part in your giveaway. Hope all’s good and looking forward to more updates!

    1. Giveaways can be expensive, you’re right–with often little to show for in terms of ‘investment.’ I treat them like gifts expecting nothing in return–otherwise it drives you crazy, lol. Thanks for your comment!

  2. [* WordPress Security Firewall plugin marked this comment as “pending”. Reason: Human SPAM filter found “test post” in “comment_content” *]
    Thanks for popping by my site and liking my latest post. BTW I did a Goodreads giveaway for my book and was rewarded by review that said the book was boring! Don’t think that was a winner!

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